Brand name in English means something like a 'Your Culture/Environment'.
A non-governmental organisation that supports young people in making their dreams come true in sport, dance and art. Twój Klimat was set up for young people and they define it.
Little Empire and Rebels
I decided to make this logo evoke the look of a kid wanting to mark their territory with graffiti. I also decided to break some rules with regards to logo creation. It is ragged and a little blurred, it is not a geometrical shape, there is no grid, and no simplicity. It is rebellious, like a kid's mind. The logo is a metaphor for chasing your dreams – off the grid, with no rules or restrictions. Be free and be yourself.
One more time
I was split between many tools for creating the lettering: spray paint, brush, marker, chalk – each method gives the letters a unique characteristic style and feeling. In the end, I chose to use brush and ink. I made various versions of each letter and picked the best ones to make up the final logo.

Personal note
Work on this project was one of the elements which motivated me to made some hard and important decisions which at the end brings me relief. So go on 'Twoj Klimat' - I am the first who is free thanks to you.

Back to Top