Simple is mark of sale brand management. Main Simple's values are simple as they name - make client sales and earnings grow up in time.
There is no time to waste when it comes to money and business. You can do it or not, there is no chance to try. My client needs pure and simple logo with fast association with his actions.
Hit the nail on the head
Exactly as mark values logo is simple. I decided to designed letters which weight is growing up one by one. Each letter get value with the time as a client who stay with SIMPLE.
Typography and scale