SIMPLE
Simple is the name of a brand management company. Simple's values are as straightforward as their name – to ensure sustainable growth and the long-term success of their clients.
Clean and simple
There is no time to waste when it comes to money and business. In the words of Yoda: “Do or do not, there is no try.” My client needed a clean and simple logo with an instant association to their services.

Hit the nail on the head
As promised, the logo is simple. I designed lettering that gradually increases in weight letter by letter. Each letter gains value and stands out more over time, just as a client would at SIMPLE.
Typography and scale
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