This is a similar product to the bestselling 'Pet Rock' brand in the USA. Oto Ziomek is not just a rock, it’s the perfect pet for everyone as it has no needs.
Many of us want someone, or something, to take care of, but we don’t always have time and can’t commit to such responsibilities. Looking for the perfect pet, or even a plant, is not always an easy task and can take time. Dogs need walking, fish need food, and even cacti need watering from time to time. So what is the easiest thing care of? Oto Ziomek!
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I decided to use simple slogans, natural material and a logo portraying a smiley face. The customer can fall in love with Oto Ziomek and does not have to worry about looking after it.